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Content Creation

From concept to execution - we create content that tells stories, captures attention, and transforms brands into experiences.

Professional Production

Video and photo production - professional filming of events, reels, brand imagery, advertising, corporate, product, and lifestyle projects, captured with premium quality and attention to detail.

Smartphone Content

Fast-turnaround videos and photos in TikTok / Reels style, perfect for formats like reactions, quick demos, BTS, street interviews, and challenges.

Tell Us About Your Vision

How Do We Approach Content Creation?

For us, content creation begins with understanding - the brand, the audience, and the message that needs to reach people.

Many clients come to us without a ready concept - and that's perfectly fine.
Every video production, photoshoot, or TikTok format follows the brand vision or brand strategy, where concept and emotion work hand in hand.

We create both professional production and smartphone content, including UGC marketing for authenticity. From planning and scripting to filming and editing - we approach every step with precision and attention to detail, so every frame serves the client's image and results, ready for social media management or paid advertising.

Social Book creates visual stories that perform across every channel where your brand needs to be present.

Content creation behind the scenes - Social Book team during production

The stories we capture begin long before the camera rolls.

Want to learn more about how to create content that sticks?

At a Glance
  • • Service: Content Creation - professional video/photo and smartphone/UGC formats
  • • What's included: Concept, script, filming, editing, and adaptation for different platforms
  • • Approach: From idea to execution - content that tells stories and transforms brands into experiences
  • • For whom: Businesses seeking visual content for advertising, social media, and websites
  • • Location: Social Book - digital marketing agency, Bulgaria

Our Process

From concept to final delivery - our process covers professional video production, photoshoots, and smartphone/UGC formats.

1

Analysis & Goals

We research the brand, goals, and audience. We define KPIs, platforms, and formats (professional productions and smartphone/UGC).

2

Concept & Ideation

We create the concept and script: tone, messaging, storyboard/shot list, hook, and CTA for vertical formats.

3

Pre-Production

We plan locations, casting, crew, and equipment. For smartphone content, we prepare shooting plans, props, and audio. We finalize schedules and permits.

4

Production

Filming with a professional crew or smartphone/creator setup as planned. We ensure stable framing, lighting, and audio, including vertical Reels/TikTok.

5

Post-Production

Editing, color grading, audio, subtitles, and graphics. We create versions for platforms and formats: 9:16, 1:1, 16:9.

6

Finalization & Adaptation

We finalize the project and deliver all files, titles, descriptions, and thumbnails. We adapt content for ads and organic channels, ensuring rights and archival.

Every stage is planned and executed with attention to detail - this is how we guarantee premium results.

Why Choose Social Book?

Three key reasons to trust us for creating high-impact video and visual content.

Creativity with Direction

We develop concepts that serve your brand's goals. Every frame carries a clear idea, message, and impact - whether it's part of social media, an advertising campaign, or a large-scale brand production.

Production by Professionals

We create content with both professional equipment and smartphones. We achieve everything from authentic UGC style to cinematic vision, depending on your needs and goals.

Optimized for Every Platform

We adapt content to fit the channel, format, and context - social media, advertising campaigns, and brand productions. So your content doesn't just look great - it performs where it matters most.

Frequently Asked Questions

The essentials about Content Creation - collected here in clear, concise answers.

What does the Content Creation service include?
The service covers complete creation of video, photo, and visual content - concept, script or idea, professional or smartphone/UGC filming, editing, audio, color grading, subtitles, and adaptation for different formats. We work on one-time projects and monthly plans.
How do you choose the right style and format for my brand?
We start with goals - sales, engagement, visual identity, or storytelling. Based on audience, platforms, and trends, we recommend a style: cinematic, UGC, dynamic TikTok/Reels format, product video, corporate style, or a combination. The goal is content that actually works for your business.
What types of content can we create?
We create a rich variety: short-form videos (Reels, TikTok), UGC formats, professional advertising videos, corporate and product videos, interviews, lifestyle footage, edited photos and photoshoots, as well as larger productions like advertising and documentary formats.
What equipment do you use - smartphone or professional gear?
For premium visuals, advertising videos, and product shoots, we use top-tier professional equipment. For authentic, dynamic creator formats, we use smartphone/UGC setups. When needed, we combine both approaches for optimal results.
How long does content creation and editing take?
Timelines depend on scope and complexity - from a few hours for short TikTok/UGC videos and photos, to several weeks for larger professional productions. We establish realistic deadlines from the start and stick to them.
How do you ensure the content you create actually performs?
We combine creative concept with audience analysis, algorithms, and trends. We test hooks, formats, and structures, film versions for vertical and horizontal platforms, and adapt content according to real goals - reach, engagement, sales, or brand image. We approach strategically, not randomly.
Do I need to provide ideas or concepts?
Not at all. You can provide direction or references, but creative direction, concepts, scripts, and ideas are our job. You can participate actively or minimally - according to your preferences.
Do you work with external UGC creators, models, and actors?
Yes. When needed, we provide UGC creators, actors, models, and extras, as well as casting, locations, props, and full production management. All external participants work under contract with rights cleared.

Content That Tells Stories

Professional video, photo, and smartphone content - from concept and idea to the final frame, ready to deliver real results.

Have a project you want to bring to life?

Tell Us About It

Everything starts with an idea - we turn it into reality.

Tell Us Your Vision

Have a content idea?

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