Authenticity You Can Feel. A Brand That Grows.Authenticity that resonates.
How we partnered with Patos to build recognizable identity and make chips part of everyday moments
Patos
Context
In April 2024, we began a partnership with Patos-a brand with active social media presence and a clear growth vision. Together, we saw an opportunity to build a stronger and more consistent identity that would resonate with the audience.
Our goal was to turn Patos into a recognizable, modern brand with authentic communication-one that builds genuine connection with people and creates memorable moments.
From day one, we worked as partners with a shared vision-to show Patos not just as a product, but as part of enjoyable everyday moments.
The Starting Point
At the start of the partnership, we set several key development goals:
- building a strong and consistent visual identity
- establishing a recognizable and authentic communication tone
- increasing organic engagement
- expanding brand recognition
Key Goal: Build a recognizable, modern identity that creates genuine connection with the audience.
Partnership Objectives
At the start of collaboration, together with the Patos team we defined four main goals:
Clear Brand Identity
Building a recognizable and consistent visual style
Dynamic Voice
Creating a fresh, playful, and authentic communication tone
Organic Growth
Increasing engagement and organic reach
Building Trust
Establishing long-term brand loyalty
Strategic Approach
Our approach was to execute a structured but natural evolution of brand communication. Instead of radical change, we focused on gradual building that the audience accepted naturally.
Key strategy elements:
- Unified visual direction-modern, clean, and in sync with product character
- Focus on natural, relatable content formats
- Lifestyle visuals showing the product in real contexts
- Integration of organic content and paid Meta Ads campaigns
- Influencer collaborations to increase recognition
- Gradual transformation that preserves existing audience
Guiding Principle: Authenticity, atmosphere, and real moments-instead of aggressive advertising.
Visual Consistency
Color palette, composition, and rhythm
Authentic Tone
Confident, balanced, and close to audience
Natural Content
Lifestyle visuals and real moments
Influencer Partnerships
Social proof and trust
The Evolution
The brand transformation was gradual and well-received by the audience, allowing us to build a more mature vision without losing existing followers.
Visual Evolution
- Cleaner and more considered visuals
- Balanced composition
- Clearly defined shooting style
- Modern and accessible aesthetic
Content Evolution
- Focus on lifestyle content and real moments
- Content that builds atmosphere and emotional connection
- Product as natural part of everyday life
What Worked Especially Well
Short, Natural Reels
They brought the highest reach, created a strong sense of authenticity, and generated genuine interest in the brand. Organic, mobile-shot content proved significantly more effective than professionally produced clips.
Influencer Collaborations
Influencer partnerships significantly increased Patos recognition and provided strong social proof, which encouraged higher levels of trust and engagement.
Giveaway Campaigns
These campaigns generated rapid follower growth, reached a wide audience, and increased profile visits. An effective way to introduce the brand to new people.
Organic + PPC Combination
Strong organic content supported by targeted paid campaigns led to significant growth in both engagement and followers.
What We Learned
Every partnership brings valuable insights that shape future strategies:
Authenticity Wins
Natural, mobile-shot content like street interviews and challenges performs better than over-polished productions, especially on TikTok.
Trends Matter
Participating in global trends increases visibility and organic reach, positioning the brand as current and in tune with the audience.
UGC Builds Trust
Content from UGC creators builds stronger consumer trust than traditional advertising.
Execution
Within the partnership, Social Book was responsible for:
- Strategic planning and management of all channels (Instagram, Facebook, TikTok)
- Building and maintaining visual identity
- Creating monthly calendars and thematic content lines
- Coordinating influencer collaborations
- Paid Meta Ads campaigns with balanced budgets
- Giveaway campaigns for audience growth
Influencer Campaign Period: March - June 2025-additional contribution to overall brand recognition.
Lifestyle content and Reels
Community building and engagement
TikTok
Trend-driven and authentic content
Influencers
Strategic partnerships
Key Results (April 2024 - December 2025)
Over 20 months of collaboration, Patos built recognizable identity and authentic connection with the audience. Results were achieved through a combination of strong content, targeted paid campaigns, and influencer collaborations.
Aggregated results (cross-channel):
Results are a combination of strong organic content, well-balanced paid campaigns, and strategic influencer partnerships. We built not just brand presence, but genuine emotional connection with the audience.
Next Steps
Based on achieved results, we continue developing the strategy in several key directions:
- 1 Mobile-first TikTok content-street interviews and challenge-based formats with high engagement
- 2 UGC creator collaborations-authentic content that builds trust
- 3 Giveaway campaigns-increasing visibility and introducing the brand to new audiences
- 4 Participating in global trends-positioning the brand as current and in tune with the audience
Conclusion
The partnership between Patos and Social Book went through a natural and sustainable evolution-we built a mature and recognizable brand presence with authentic connection to the audience.
We focused on authenticity, atmosphere, and real moments. This created genuine brand trust, quality audience, and measurable business results.
Patos today is a brand that people recognize, remember, and associate with enjoyable everyday moments.
Result: Recognition. Identity. Authentic connection. Part of the moment.
Vision. Impact.
From strategy and branding to social media, growth, and the final cut - everything aligned to build a powerful digital identity.
Ready to grow together?
Everything starts with a short, free consultation.